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Leads enriched before sales opens them

The moment a lead arrives, an Aivell researches the company on the public web — website, registry, size, sector — scores the fit against your target profile and writes it all back to the lead row. Sales opens a briefing instead of a bare form entry, minutes after the lead came in.

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starts when: A new lead lands in the sheet — or the form fires a webhook

The problem

A new lead is a name, an email address and hope. Before anyone can call, someone has to find out who they actually are: the website, the registry entry, roughly how big, whether they’re even in your target market. That’s ten to fifteen minutes of searching per lead — so on busy days it gets skipped, and sales walks into calls blind or, worse, chases companies that were never a fit.

Meanwhile the clock runs. Replying to a lead within a minute raises conversion by 45% or more — and every minute spent researching is a minute not spent replying.

How your Aivell does it

  1. The webhook fires on arrival. Form submission, sheet row, whichever way leads reach you — the chore starts while the lead is still warm.
  2. The Browser Agent does the homework. Company website, public registry, published sources. It reads them like a diligent assistant would: what they do, how big, where, under which legal name and VAT number.
  3. Facts only, sources attached. Each finding is written into the enrichment columns of the lead row with a link to where it came from. The lead’s own answers are never overwritten — a guardrail sees to it.
  4. The fit gets a score. Size, sector, region against your target profile, in your words. A clear A-fit pings Petra immediately; the rest wait politely in the sheet.
  5. Unknowns are flagged, not faked. A company that can’t be found becomes “verify by phone” — an honest label instead of an invented profile. Better one blunt flag than a confident fiction in the pipeline.

The whole run happens behind your firewall: prospect names, your scoring rules and your funnel never touch an enrichment vendor’s servers. Sales opens each lead to find the briefing already written — and spends the saved minutes actually selling.

The chore, as you'd write it.

No flowcharts, no code — a chore is just a message to your Aivell, in your own words. It shapes it into a solid, guarded procedure and follows it to the letter. This one:

Giulia Aivell · enrich new leads ● active

when a new lead arrives, take the company name and the email domain

visit the company website; note what they do, size hints, locations

check the public registry for the legal name and VAT number

find the switchboard number and address — company facts only, no personal digging

score the fit against our target profile — size, sector, region

write it all back to the lead row, each fact with its source linked

a clear A-fit? tell Petra straight away, don't wait for the digest

company nowhere to be found? mark the lead "verify by phone"

You
Got it — I'll start right away, and check with you whenever something needs a human.
Giulia Aivell

The tools it uses.

Connected with single-click passkeys — no copied tokens, no OAuth hell.

Webhooks catches the new-lead event instantly
Browser Agent researches the company on the web
Spreadsheets writes the enriched row back

Sensible guardrails.

Every tool can be limited to exactly what this chore needs. For this one, you might set:

Browser Agent Public pages only — it may not log into networks, create accounts, or go past any login wall.
Spreadsheets Fills only the enrichment columns. What the lead typed themselves is never altered.

Questions, answered.

Where does the information actually come from? +

Places you could check yourself — the company's own website, the public business registry, published news. Every fact lands in the row with its source linked, so a skeptical salesperson can click and verify in seconds.

Is this profiling people? +

No, and the chore says so in plain words. It researches companies — legal name, size, sector, switchboard — never individuals. The guardrail keeps it on public pages, and the audit trail lists every page it visited.

Why should lead research run on-premise? +

Because your pipeline is a trade secret. Every lead sent to a cloud enrichment service tells that vendor who's interested in you. On the box, prospect names stay inside your walls — nobody else builds a picture of your funnel.

How fast is the record ready? +

Minutes from the webhook firing. The point is that when a salesperson picks up the lead, the homework is already done — the speed advantage goes into the reply, where it pays.

Related.

What is an Aivell?

An Aivell is an on-premise AI colleague: a small box that plugs into your network, runs its own AI onboard and takes the repetitive work off your desk. Prompts, documents, data — nothing ever leaves your office. Unplug the internet: it keeps working.

You describe each task as a chore, in plain language. Your Aivell turns it into a solid, guarded procedure and runs it in the background — with guardrails on every tool, a complete audit trail, and approvals in your hand when you want them. One-time setup, fixed monthly fee. No tokens, no overages.

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onboard inference · air-gapped · fixed monthly fee